![]() ![]() When I finally came to recognize that Jay s real sin was that he was a genius a ma rketing genius I was able to view him in a whole new light. Such things only get in the way of th eir creativity and their obsession with their work. These kind of men have no time for niceties, for protocol, for normal human activities. He is to marketing what Einstein was to physics, what Freud was to psycho logy, what Beethoven was to music. Abraham, the Mad Genius Whatever the reason, I m glad I relented, because as I ve come to know Jay, I have a better understanding of why he acts the way he does. I don t know whether it was temporary insani ty on my part, or that I had matured and become a more flexible, more forgiving person. Thus, over the years Jay sent me an endless s tring of letters apologizing for the now-forgotten sin that prompted me to cut o ff communication with him, in addition to trying to call me about a dozen times during that same period. He was, and is, the ultimate human enigma. What was really weird, though, was that Jay also displayed uncommon capacity for kindness, sensitivity, and compassion, which made him, without question, one of the most peculiar people I had ever met. He was always in a hurry, usuall y interrupting a caller with, I ve got to run I m late for a consultation, or somethi ng to that effect. (4) Finally, we both thought that Jay was rude. He refused to allow anything to get in the way of his daily exercising and other non-business activities. (3) Joe and I also agreed that Jay was immature. He never put on a suit or sport coat (let alone a tie), wo re sandals (with no socks) no matter whom he was meeting with, and insisted that all meetings be held at his palatial home. ![]() He would often promise to ge t something to you, then be days late without even calling to let you know there would be a delay. (1) Joe and I both felt that Jay was irresponsible. The Sins of Abraham Now, for the first time ever I m going to reveal here the sum and substance of our conversation about Jay Abraham. Basically, Joe and I found that we had similar g ripes about this strange humanoid from Palos Verdes. ![]() ![]() Joe mumbled a co uple of unkind remarks about Jay, and I said something like, Oh, you too? We start ed to compare notes on this fellow Abraham, and agreed that he definitely was no t the Abraham of biblical fame. At one point during out conversation, Jay Abraham s name came up. Well, a few d ays before Joe died unexpectedly of a massive heart attack about six years ago, I spent Sunday afternoon at his house relaxing and exchanging marketing tales. Intere stingly, Jay Abraham had also been an early disciple of Joe Karbo s. When my book climbed to the #1 position on The New York Time s Best-Seller List, virtually no one realized that I had not only published it m yself, but also orchestrated the entire marketing campaign to promote it. When my first book was rejected by every publisher to whom I submitted it, I dec ided to follow in Joe s footsteps and publish the book myself, then sell it throug h direct marketing. He taught me the tric ks of the trade what makes a good headline, how to write ad copy that keeps the reader s attention, how to analyze mail-order results an education that I could not have obtained had I received ten marketing degrees from the best universities in the country. Without his teachings, I probably never would have self -published and marketed my three #1-bestselling books, Winning Through Intimidat ion, Looking Out For #1, and Restoring The American Dream. The book, of cour se, was also written by Joe. The ad compellingly described a pape rback book whose title was the same as the headline of the ad. In case the name doesn t ring a bell with you, Joe Karbo was the advertising ma verick who wrote the legendary ad that is best remembered for its even more lege ndary headline: THE LAZY MAN S WAY TO RICHES. Right up to the time I began writing this letter, I have never divulged the answ er to that question to anyone but the late and great advertising legend Joe Karb o. Why did you refuse to talk to marketing wizard Jay Ab Why I Hate Jay Abraham (But How Jay Can Probably Boost Your Company s Profits by Six or Seven Figures You Can Stand The Guy)ĭear Business Owner: People have often asked me, raham for six years? ![]()
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